In the survey world, we collaborate with clients to develop surveys to answer their questions. We then post the surveys online and send invitations by email to relevant groups of people. We monitor the results as they come in and then, when the target number is reached, we analyze the data to produce charts and tables with interpretation to help the client understand the findings.
Some of the high profile research is done for Exhibitor Magazine and Training Magazine. Our results drive several annual articles in those magazines that explore industry trends and salaries. We have also done product/brand awareness surveys for several clients, looking to see how the business world views their products in relation to their competitors.