Data Services to Build Your Business

Data Management

TriMax Direct is committed to providing the right tools and the expertise to help you optimize your “go to market” strategies to maximize results.  All businesses need to manage their audience and data needs effectively.  Let us help you look at current methods, processes, strategies, goals and challenges.  We’ll then design a plan for meeting your goals.

Google’s Chief Economist Hal Varian gets it.  In his quote on FlowingData.com, he said: “The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it - is going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level. Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it.”

Data Management

Audience Management & Publishing Services

By Paul Kolars

Audience Management

As your partner in managing your subscriber or membership lists, we offer a full suite of audience management solutions scaled to meet your needs.  Our expertise lies in working with small to medium-sized publications and associations.  By outsourcing the day-to-day audience management tasks to TriMax, you can focus on building your business.
Because we have thirty years of experience in publishing and audience management, we know that you cannot fit a square peg into a round hole.  So, our proprietary TriMax Audience Management™ platform enables us to customize a turnkey solution for you.
We handle circulation fulfillment and circulation audits for Exhibitor Magazine Group, Recreation Management magazine, and Premium Incentive Products magazine, among others.

call us: 651-292-0165
Data Management

Database Development

By Paul Kolars

Custom Database Development

Today, databases play an important role in the successful development of your business.  We connect the dots and make sense of your data to increase its value for your business.  You need to have a well-designed database which allows you to answer quickly and easily such questions as: Where do our clients come from? What products are the best sellers? What category of customers brings the most designed database?  Understanding your customers designed database and activities helps you to create targeted designed database strategies.

call us: 651-292-0165
Data Management

Data Profiling

By Paul Kolars

The TriMax Marketplace Profile gives you a complete overview of your database by SIC, Employee Size, and Sales Volume.  For consumer data, the profile would include analysis by age, income, children and many other lifestyle indicators. 

Marketplace Profiles may be produced for you in many different ways… customer vs. prospect, by product, by territory and by sales potential, etc. You decide what the criteria is for the profile data you need. This critical information will enable you to successfully drive your day-to-day and strategic sales and marketing decisions.

call us: 651-292-0165
Data Management

The Principals

By Keely Vazquez

The team at TriMax Direct, led by direct marketing veterans – Keely Vazquez and Paul Kolars –  is focused on delivering integrated data management solutions, marketing services, research, and list management.

call us: 651-292-0165
Data Management

Data Enhancements

By Paul Kolars
Nonsteroidal data enhancement

In today’s competitive marketplace, the most successful organizations are those that have the most information. Our data enhancement services are designed to  increase the value of your data and allow you to:

  • Fill the gaps in your database by appending additional elements.
  • Overlaying missing information such as phone numbers, addresses, and emails.  
  • Fine-tune your marketing and customer service efforts with more accurate and complete records

Better information = more sales !

TriMax will help you tap into and leverage the power of your database for increased sales opportunities and to enable you to access information for making better business decisions for greater ROI.

call us: 651-292-0165
Data Management

List Hygiene, NCOA

By Paul Kolars

Keeping your list accurate with the most recent information enables you to reach your prospects, quickly, efficiently and as cost-effectively as possible. Cleansing your list is the best way to get rid of undeliverable postal and email addresses which saves you time and money.

As part of our list hygiene service, we utilize NCOA (National Change of Address) and email verification tools.

call us: 651-292-0165
Data Management

Analytics

By Paul Kolars

Database analytics has become a game-changing trend for those companies who want to learn how to maximize the power of their data.   By analyzing the data you currently have will give you insight into trends such as retention, acquisition, market segmentation, lifetime value, and more. Most importantly, we translate this information into a road map that will give you the answers you need to grow your business.

call us: 651-292-0165